MAI Specialists
Engine 3 · ScaleCapacity for your agency to deliver more, without adding headcount.
When your agency sells more than the team can deliver, the MAI operation steps in alongside you: per-client implementation, execution under your brand, MAI Academy and on-demand development, always behind the scenes.
Rather start on your own? See the solutionsWhere to start
What is your agency’s problem today?
Find the sentence that sounds like you. Each card takes you straight to what solves it: a service on this page or a consulting area.
“I don’t know which solutions to offer each client.”
Many solutions, a client with a specific pain and nobody on the team with time to make the match.
Per-client implementationBusiness Strategy consulting
“My team doesn’t know how to run AI.”
A new tool without a training track becomes an idle license.
MAI AcademyPer-client implementation
“My margin is being squeezed.”
Hourly pricing, one subscription per client and no view of profit per account.
Strategic Finance consulting
“I sold it and don’t know how to implement it.”
The sale arrived before the implementation process — and the clock is already running.
Per-client implementationOn-demand development
“I need to deliver more without hiring.”
The agency’s capacity is tied to the number of hours the team has.
MAI Capacity: execution under your brandPer-client implementation
“I want to sell AI, but I don’t know how to price it.”
Without a pricing model for licenses and recurrence, AI turns into a discount instead of revenue.
Strategic Finance consultingMAI Academy
Services
What the specialists do for your agency.
Each service starts from the agency’s problem, not from our capabilities. Open a card to see deliverables, fit and timeline.
- 01Implementation
Per-client implementation
I sold the solution. Now I need it running for the client.
A MAI specialist sets up the Hub solutions for each of your agency’s clients and leaves your team ready to run them. The client keeps talking to you; the specialist works with your team, behind the scenes.
Deliverables and fit
What we deliver
- Map the client and recommend which Hub solutions come first
- Configure each solution with the client’s data, access and integrations
- Apply your agency’s brand to each solution (all of them are white label)
- Leave the client’s licenses organized in the Partner Workspace
- Train whoever runs it day to day and document the step by step
Talk to a specialistRight fit
For agencies that have sold, or are about to sell, a Hub solution and want the client up and running without pulling the team off operations.
Not a fit
Not for anyone expecting MAI to take over the client relationship: the account stays with the agency.
- 02Execution
MAI Capacity: execution under your brand
Engine 3 · ScaleI have sold more than my team can deliver.
A MAI squad delivers behind your agency’s brand: paid media, SEO, content, social, branding, websites, data, CRM and applied AI. The client receives the work under your brand; MAI does not talk to them and does not appear in what is delivered.
The 9 execution tracks
Each track can be hired on its own, under your agency’s brand.
Paid Media & PerformanceAcquisitionGoogle, Meta, TikTok and LinkedIn run on ROAS and CAC — not impressions.
Full-funnel structure from consideration to conversion, with budget reallocated by margin and profit, not CTR. Performance readings come from MAI PRO INSIGHTS, which crosses media cost with actual revenue from the client’s CRM — so optimization happens on the number that matters.
What the squad delivers
- Structure full-funnel campaigns by the client’s business objective
- Reallocate budget weekly by ROAS and CAC
- Produce and test performance creatives in a continuous cycle
- Deploy retail media and programmatic when volume justifies it
- Report CAC, ROAS and profit per campaign to your team
Right fit
For agencies whose clients have recurring media budgets and need profit readings, not reach reports.
Not a fit
Not for one-off campaign bursts with no agreed goal or access to the client’s revenue data.
Talk to a specialistFirst CAC reading in 30 days
Runs on MAI PRO INSIGHTSSEO & AEO/GEOAcquisitionOrganic search plus presence in ChatGPT, Gemini and AI Overviews answers.
Technical SEO, content and authority handled as one, plus answer-engine optimization (AEO/GEO): the question is no longer only whether the client ranks on Google, but whether AI assistants cite their brand when someone asks about the market. MAI BLOG PRO sustains editorial volume without growing the agency’s payroll.
What the squad delivers
- Fix technical SEO: indexing, Core Web Vitals and structured data
- Map and produce content clusters by search intent
- Optimize for AI answers (AEO/GEO) with citable sources
- Monitor rankings, AI citations and weekly opportunities
Right fit
For agencies whose clients’ buyers research before ever talking to sales.
Not a fit
Not for a client who needs results in 30 days and cannot wait for the organic curve.
Talk to a specialistTechnical fixes in 60 days
Runs on MAI BLOG PROContent Marketing & InboundAcquisitionA content funnel that generates pipeline, not just sessions.
Editorial strategy built from the ICP and the real objections of the client’s sales team — not a generic calendar. Every piece has a funnel role, and nurturing runs inside MAI CRM PRO, so consumed content becomes a priority signal for the rep.
What the squad delivers
- Define editorial strategy by ICP and funnel stage
- Produce articles, e-books, newsletters and sales collateral
- Build nurturing journeys triggered by behavior
- Connect content consumption to lead scoring in the CRM
Talk to a specialistRight fit
For agencies with B2B or consultative-sales clients, with long cycles and more than one decision-maker.
Not a fit
Not for impulse-decision products, where content does not shorten the cycle.
Branding & DesignBrandPositioning, identity and design systems that sustain pricing.
A brand platform built on evidence: before the moodboard comes the Digital Presence Dossier, showing what the market already says about the client, how competitors position themselves and where real whitespace exists. The design system delivered can be run by your team — it is not a manual in PDF.
What the squad delivers
- Define brand platform, positioning and value proposition
- Create visual identity and campaign key visuals
- Deliver a design system with components and tokens
- Run rebranding and brand architecture
Right fit
For agencies whose clients are entering a new cycle: repositioning, merger, new market or new category.
Not a fit
Not for one-off artwork for an already-defined campaign.
Talk to a specialistBrand platform in 6–10 weeks
Websites, E-commerce & CROConversionSite and store treated as conversion assets, with continuous CRO.
Building and evolving websites and e-commerce with a performance budget as the acceptance criterion — if a visual effect breaks LCP, the effect goes. The CRO cycle runs on declared hypotheses, A/B tests and revenue readings, and MAI WP PRO keeps Core Web Vitals and security monitored after go-live.
What the squad delivers
- Build a site or landing page against a performance budget
- Deploy and evolve e-commerce
- Run a CRO cycle with A/B tests, heatmaps and research
- Monitor Core Web Vitals and fix technical regressions
Right fit
For agencies whose clients already have traffic and lose revenue on the page, not in the campaign.
Not a fit
Not for a brochure site with no conversion goal or analytics access.
Talk to a specialistFirst CRO cycle completed in 60 days
Runs on MAI WP PROData, BI & AnalyticsIntelligenceFrom tracking to incrementality — decisions on data that reconciles with finance.
It starts with the basics almost nobody gets right: tracking implemented and audited, attribution declared and reconciled with the client’s finance. Dashboards come after. MAI PRO INSIGHTS unifies the sources and delivers CAC, LTV, ROAS, margin and profit per campaign in a single panel.
What the squad delivers
- Implement and audit tracking and the attribution layer
- Build real-time executive dashboards
- Measure incrementality with controlled tests
- Reconcile media data with finance revenue and margin
Right fit
For agencies with multichannel clients where nobody can say where revenue came from.
Not a fit
Not for a client who cannot share revenue data — without it there is no profit reading.
Talk to a specialistAudited tracking and first dashboard in 45 days
Runs on MAI PRO INSIGHTSCRM, Lifecycle & AutomationConversionLeads answered in minutes and a funnel that prioritizes itself.
Funnel design, cadences and prioritization rules, run inside MAI CRM PRO: SDR and Closer agents qualify 24/7, the funnel reorders itself by close probability and the chat coach guides the rep mid-conversation. At the other end of the funnel, retention and repurchase get the same rigor as acquisition.
What the squad delivers
- Design funnel, stages and qualification rules
- Deploy multichannel cadences and lead scoring
- Activate AI SDR and Closer agents under governance
- Run retention, repurchase and reactivation flows
Right fit
For agencies that generate more leads for the client than the client’s sales team can handle well.
Not a fit
Not for a client with no minimum sales process in place: without one, cadences just automate the mess.
Talk to a specialistFunnel and cadences live in 30–45 days
Runs on MAI CRM PROApplied AI for MarketingIntelligenceWe do not resell third-party AI — we put ours inside the client’s operation.
AI agents placed where work is repetitive and measurable: qualification, customer service, content production, analysis. Because MAI owns the code, the agent adapts to the client’s process instead of the process adapting to the software. Governance, decision logs and a cost panel come with it — and MAI DEV PRO clears the development queue.
What the squad delivers
- Map processes with real automation upside
- Deploy AI agents in the operation with auditable logs
- Develop custom automations on MAI’s own codebase
- Define AI governance, cost and privacy policy
Right fit
For agencies whose clients have hit their capacity ceiling and do not want to grow by headcount alone.
Not a fit
Not for anyone who wants to "use AI" with no defined process or agreed success metric.
Talk to a specialistFirst agent in production in 45 days
Runs on MAI DEV PRO
Deliverables, fit and timeline
What we deliver
- A senior squad with a single point of contact who talks to your team
- Deliverables under your agency’s brand: MAI never shows up to the client
- Scope by track: hire one or several of the 9
- Monthly contract, no lock-in
Right fit
For agencies that have sold more than the team can deliver, or want to offer a service line they do not have in-house yet.
Not a fit
Not for companies without an agency: execution is for agencies, not for their clients.
Talk to a specialistKick-off within 10 days
- 03Enablement
MAI Academy
My team cannot run AI — and I do not know how to sell it.
Learning tracks so the agency team can run the Hub solutions and what MAI runs, AI included — plus a sales track on selling AI to your clients.
Sales track
How to sell AI to your client
From the diagnosis conversation to the proposal, with the MAI Partners Program sales kit.
Formats, deliverables and fit
Formats
In-company training
On-site or remote, at the pace and in the context of the agency’s operation.
Immersions and bootcamps
Intensive programs to speed up the team’s learning curve in weeks.
Certified learning tracks
Via MAI LEARNING, with progress tracked from start to finish.
Leadership mentoring
Close guidance for those who set prices and lead the team.
Topics
- Generative AI for marketing
- Paid media and performance
- Data and analytics
- SEO & AEO/GEO
- AI-powered sales and prospecting
- AI governance
- Power skills
What we deliver
- Role-based tracks for the team: account management, operations and leadership
- Training on running the Hub solutions
- Sales track: how to sell AI to your client
- Certified tracks via MAI LEARNING
- Materials and recordings released to the team
Talk to a specialistRight fit
For agencies that want the team running AI on its own, instead of depending on a specialist for every deliverable.
Not a fit
Not for anyone looking for a generic AI course with no link to the agency’s operation.
- 04MAI DEV PRO
On-demand development
The client asked for an integration and the agency has no developer.
MAI DEV PRO puts a squad of AI development agents, led by a tech lead, on the technical projects of your agency’s clients: integrations, automations and custom software. Work happens in staging and reaches the project repository via Pull Request or an automatic commit to staging; production only gets what the agency approves.
Deliverables and fit
What we deliver
- Integrate the Hub solutions with the tools the client already uses
- Build custom automations and features for the client
- Deliver via Pull Request, versioned and auditable, in the project repository
- Work only in staging: nothing reaches production without approval
- Stay within the budget ceiling set for the project
Talk to a specialistRight fit
For agencies that sell projects with a technical side — integration, automation, custom websites — and have no developer on the team.
Not a fit
Not for projects with no repository or staging environment: that is where the squad works, with approval at every step.
Strategic consulting: seven areas for your business
When the question is margin, pricing, tax, contracts or growth, MAI specialists step in with the MAI Method. Each area can be hired on its own, behind the scenes of your agency.
Explore the consulting servicesMaturity model
What level is your agency at today?
Find the row that describes your agency. The engine that helps most and the first step with MAI are on the same row.
| Level | How you recognize it | Engine that helps most | First step with MAI |
|---|---|---|---|
| 1 · Handcrafted | Everything is done by hand, and every client comes with its own tool. | Engine that helps mostEngine 1 · Savings | Free diagnosis: the Digital Presence Dossier |
| 2 · Tool-heavy | Several tools per client, none integrated: the team ends up as the bridge between them. | Engine that helps mostEngine 1 · Savings | Partner Silver and per-client implementation |
| 3 · Integrated | Client data is centralized, but every deliverable still eats up the team’s hours. | Engine that helps mostEngine 1 · SavingsEngine 2 · Revenue | Strategic consulting (MAI Method) |
| 4 · Scalable | Automated deliverables and a predictable margin — but revenue is still only billed hours. | Engine that helps mostEngine 2 · RevenueEngine 3 · Scale | Per-client licensing and the MAI Academy sales track |
| 5 · AI hub | The agency runs on an AI Hub: it licenses solutions and has recurring revenue beyond billed hours. | Engine that helps mostEngine 3 · Scale | On-demand development (MAI DEV PRO) for what the Hub does not cover yet |
Engagement
How your agency hires the specialists.
Six ways in, from the free diagnosis to ongoing execution. Start at the step that matches where your agency is today.
Free diagnosis
Wants to see the quality of the work before deciding — on your agency or on one of your clients.
- Full Digital Presence Dossier in PDF
- Prioritized action plan with evidence and source
- Head-to-head comparison with competitors
- Commitment
- 1 per company every 30 days
- Investment
- Free
Partner Silver
Wants to use the Hub solutions in-house and license them to clients, with the specialists close by.
- Hub solutions
- Training
- Partner Workspace
- Initial strategic support
- Personalized operations dashboard
- Commitment
- No punitive quotas
- Investment
- No sign-up fee
Implementation by project
Sold a solution and wants the client up and running without pulling the team away.
- Map of the client and the solutions coming in
- Setup, integration and training for whoever runs it
- Step-by-step documentation
- Commitment
- Per project
- Investment
- Scope and investment defined in the diagnosis
Strategic consulting (7 areas)
Wants to grow with margin and needs specialists in one or more areas of the business.
- Marketing, technology, governance, tax, legal, business strategy and finance
- MAI Method: from financial diagnosis to scale
- Specialists working with your agency, behind the scenes
- Commitment
- Fixed-term project
- Investment
- Scope defined in the diagnosis; scale projects with a success fee
MAI Capacity: execution under your brand
Sold more than the team can deliver, or wants to offer a service line it does not have yet.
- Senior squad with a single point of contact
- Deliverables under your agency’s brand
- One or several of the 9 tracks
- Commitment
- Monthly, no lock-in
- Investment
- Scope and investment defined in the diagnosis
MAI Academy
Wants the team running and selling AI on its own.
- Training and immersions by discipline
- Certified tracks for the team
- Sales track: how to sell AI to your client
- Materials and recordings released to the team
- Commitment
- Per program
- Investment
- Scope and investment defined in the diagnosis
Methodology
How the work actually happens.
One method, in five stages, from financial diagnosis to scale. Every stage has a deliverable, and the deadline for each deliverable is set in writing before we start. Without those two, a methodology diagram is decoration.
- Financial01
Financial Diagnosis
AI-powered onboarding with MAI BUSINESS: KPIs, P&L and the cost of each process.
Deliverable: Financial dossier and process map
- Financial02
OKRs and Targets
OKRs and a target value for each production stage, tied directly to margin.
Deliverable: OKR tree and targets per stage
- Operations03
AI Implementation
Specialist agents in the operation and a team trained to use them day to day.
Deliverable: Implementation playbook and trained team
- Growth04
Measured Results
A measured operation: real time, cost and margin after AI.
Deliverable: Results dashboard
- Growth05
Scale
Action plans for new clients and agency expansion.
Deliverable: Expansion plan
On scale projects, the fee is a success fee: tied to the result defined in the plan. The terms are presented at the alignment meeting.
MAI BUSINESS is the diagnostic AI used in stage 1 of the Method. Not to be confused with the Business Strategy consulting service.
No spin: the questions agency owners ask.
I’ll lose control of the client.
The client stays yours: relationship, contract and conversation belong to the agency. The specialist works with your team, behind the scenes, and leaves when the delivery is done.
The client will find out it wasn’t me.
With MAI Capacity, the work goes out under your agency’s brand and MAI does not appear. Licensed solutions work the same way: all of them are white label, and that already comes with the license.
My team hasn’t mastered AI.
It doesn’t need to in order to start: the specialist implements alongside it and the MAI Academy trains the team by role until it runs things on its own.
I don’t know how to charge for this.
The Strategic Finance consulting service is precisely about pricing: priced on target margin, per deliverable and per client. And the MAI Academy sales track teaches you to sell AI to your client.
I don’t want yet another vendor.
MAI comes in to shorten the list, not to lengthen it: the Hub solutions replace separate per-client subscriptions, and the specialists are the same MAI that runs the technology.
Proof
What is written in the contract.
A service promise is worth what the contract says. These items are in it.
Named point of contact
One lead accountable for timeline, scope and escalation. Your team does not talk to four people to solve one thing.
Scope and timeline in writing
Every service starts with scope, deliverables and timeline set in the contract, before the kick-off.
Monthly contract, no penalty
MAI Capacity with no minimum term. You give notice, and MAI organizes the exit.
What belongs to the agency stays with the agency
The clients’ accounts, data, creatives and documentation stay with the agency, and the handover is part of the contract.
Diagnosis before the proposal
The Digital Presence Dossier comes before any proposal, at no cost.
Team in Brazil
Specialists and support in Brazil, in Portuguese.
FAQ
How the specialists work day to day.
How does the free diagnosis work in practice?
You enter the domain — your agency’s or one of your clients’ — and the MAI Hub’s AI agents crawl the site page by page, plus news, blogs, forums, social networks, the brand’s citations in ChatGPT and Gemini, and competitors. The output is the Digital Presence Dossier in PDF, with a prioritized action plan and evidence and a source for each point. It is limited to one per company every 30 days.
Can I hire just one service?
You can. Each service is hired separately: one implementation, one MAI Capacity execution track, one MAI Academy program. MAI Capacity is monthly, with no lock-in.
What happens in the first week?
Kick-off with your team and the named point of contact, a map of the clients who go first, access granted and alignment on the scope that goes into the contract. Nothing goes live for the client before the data is trustworthy.
What exactly does AI do, and what is still done by people?
AI takes on the repetitive and measurable: data sweeps, lead qualification, first-line customer service, content drafts, campaign anomaly detection. Strategy, creativity, negotiation and budget decisions stay with senior people — with an auditable log of everything the agent did.
What does the agency need to provide for work to start?
Access to the client accounts in scope, one person on your side with decision authority, and one hour of calendar time every two weeks. For strategic consulting, the agency’s own numbers: revenue and hours per client.
How do I follow execution day to day?
On the panel open 24/7, with progress for each client and each track, plus the squad’s task board. You don’t have to ask for status — it is already on screen.
Will MAI deal with my client directly?
No. MAI doesn’t serve end clients. The relationship, the contract and the brand are yours; MAI operates behind the scenes.
Talk to a specialist.
Tell us what your agency needs. A MAI specialist replies within 1 business day.
Ready to go with MAI?
Lower operating costs, recurring revenue from every client you activate and specialists to help you scale. All in the same Hub.
- No sign-up fee
- Reply within 1 business day
- No punitive quotas