MAI Services · Senior squads + proprietary suite
Strategy, execution and technology. Under the same roof, in the same contract.
Nine growth tracks operated by senior specialists and powered by the AI suite we develop ourselves. Hire everything or a single track, and scale as results come in.
Why is MAI different from a traditional agency?Where to start
What is your problem today?
Find your own sentence below. Each card jumps straight to the tracks that solve it — no need to translate your problem into agency vocabulary.
“My CAC is too high”
Almost always budget optimized for clicks instead of profit, plus leads going cold before first contact.
Paid Media & PerformanceData, BI & AnalyticsCRM, Lifecycle & Automation
“I depend only on paid media”
With no organic asset, every unit of growth is rent — leads stop the day the campaign stops.
SEO & AEO/GEOContent Marketing & Inbound
“My site does not convert”
Usually half a second of load time, a confusing above-the-fold promise and no testing cycle running.
Websites, E-commerce & CROData, BI & Analytics
“My team loses leads”
Response speed and prioritization — not effort. Good leads wait in the same queue as bad ones.
CRM, Lifecycle & AutomationApplied AI for Marketing
“I am entering a new market”
Entering without defined positioning is expensive: you pay media to explain who you are instead of to sell.
Branding & DesignPaid Media & Performance
“I do not know if my marketing is profitable”
Media data never reconciles with finance, so the decision becomes opinion with a chart.
Data, BI & AnalyticsPaid Media & Performance
“I need to scale without hiring”
The operation hit the team’s hour ceiling and growth became a function of headcount.
Applied AI for MarketingContent Marketing & Inbound
“My brand has no positioning”
With no clear difference, the customer’s comparison falls to price — and margin follows.
Branding & DesignSocial Media & Influence
The core
Strategic consulting, scope by scope.
Not a workshop and a slide deck. Four phases with a defined deliverable, a defined duration, who takes part and what you need to provide.
Phase 1 · Immersion and diagnosis
2 weeks- Deliverable
- Executive 360° diagnosis with prioritized findings
- Who takes part
- C-level, marketing, sales and finance
- What you provide
- Access to media accounts, analytics and revenue data
Phase 2 · Positioning and ICP
1–2 weeks- Deliverable
- Value proposition, ICP and messaging per segment
- Who takes part
- Marketing and sales leadership
- What you provide
- Interviews with current customers and the sales team
Phase 3 · Growth plan
1–2 weeks- Deliverable
- 12-month roadmap with goals, KPIs, budget and owners
- Who takes part
- C-level for budget and goal approval
- What you provide
- Definition of available budget and real constraints
Phase 4 · Rituals and follow-up
Ongoing- Deliverable
- Live KPI dashboard and a decision log for every cycle
- Who takes part
- Biweekly with the team, monthly with the C-level
- What you provide
- One person with decision authority and 1h every two weeks
Where is your operation today?
Find the row that describes you. The right first step is on the same line.
| Level | How you recognize it | First step with MAI |
|---|---|---|
| 1 · Reactive | Decisions come from intuition and urgency. There is no consolidated data to disagree with anyone. | Free diagnosis |
| 2 · Measured | Data exists, but fragmented across platforms and spreadsheets — and nobody fully trusts it. | Strategic Consulting + Data & BI |
| 3 · Integrated | Data is unified and trustworthy, but decisions are still manual and depend on someone opening the panel. | MAI PRO Insights + dedicated squad |
| 4 · Predictive | The operation anticipates scenarios, plans with projections and debates quarterly budget with numbers, not opinions. | Full-service operation |
| 5 · Autonomous | AI agents run part of the operation under governance, with auditable logs and a human at the decision point. | Full suite + MAI DEV PRO |
1 · Reactive
Decisions come from intuition and urgency. There is no consolidated data to disagree with anyone.
Free diagnosis
2 · Measured
Data exists, but fragmented across platforms and spreadsheets — and nobody fully trusts it.
Strategic Consulting + Data & BI
3 · Integrated
Data is unified and trustworthy, but decisions are still manual and depend on someone opening the panel.
MAI PRO Insights + dedicated squad
4 · Predictive
The operation anticipates scenarios, plans with projections and debates quarterly budget with numbers, not opinions.
Full-service operation
5 · Autonomous
AI agents run part of the operation under governance, with auditable logs and a human at the decision point.
Full suite + MAI DEV PRO
The nine tracks
What we deliver, in detail.
Every track opens with your problem, not with our capability. Expand any card to see deliverables, fit, timeline and which MAI product powers it.
- 01Acquisition
Paid Media & Performance
My CAC is too high and I cannot tell which campaign is profitable.
Full-funnel structure from consideration to conversion, with budget reallocated by margin and profit — not CTR. Performance readings come from MAI PRO Insights, which crosses media cost with actual CRM revenue, so optimization happens on the number that matters.
Deliverables, fit and timeline
What we deliver
- Structure full-funnel campaigns by business objective
- Reallocate budget weekly by ROAS and CAC
- Produce and test performance creatives in a continuous cycle
- Deploy retail media and programmatic when volume justifies it
- Report CAC, ROAS and profit per campaign on the open dashboard
Right fit
Companies with recurring media budget that need profit readings, not reach reports.
Not a fit
Anyone wanting one-off campaign bursts with no agreed goal or access to revenue data.
Talk to a Paid Media & Performance specialistFirst CAC reading in 30 days
Powered byMAI PRO INSIGHTS - 02Acquisition
SEO & AEO/GEO
I depend only on paid media — the moment I pause ads, leads vanish.
Technical SEO, content and authority handled as one, plus answer-engine optimization (AEO/GEO): the question is no longer only "do I rank on Google" but "do AI assistants cite my brand when someone asks about my market". MAI BLOG PRO sustains editorial volume without growing headcount.
Deliverables, fit and timeline
What we deliver
- Fix technical SEO: indexing, Core Web Vitals and structured data
- Map and produce content clusters by search intent
- Optimize for AI answers (AEO/GEO) with citable sources
- Monitor rankings, AI citations and weekly opportunities
Right fit
Businesses whose buyers research before ever talking to sales.
Not a fit
Anyone needing results in 30 days who cannot wait for the organic curve.
Talk to a SEO & AEO/GEO specialistTechnical gains in 60 days, organic traction in 4–6 months
Powered byMAI BLOG PRO - 03Acquisition
Content Marketing & Inbound
We produce content, it drives traffic, but it never becomes pipeline.
Editorial strategy built from the ICP and the sales team’s real objections — not a generic calendar. Every piece has a funnel role, and nurturing runs inside MAI CRM PRO, so consumed content becomes a priority signal for the rep.
Deliverables, fit and timeline
What we deliver
- Define editorial strategy by ICP and funnel stage
- Produce articles, e-books, newsletters and sales collateral
- Build nurturing journeys triggered by behavior
- Connect content consumption to lead scoring in the CRM
Right fit
B2B and consultative sales with long cycles and multiple decision-makers.
Not a fit
Impulse-decision products where content does not shorten the cycle.
Talk to a Content Marketing & Inbound specialistFirst content-sourced opportunities in 90 days
Powered byMAI BLOG PRO - 05Brand
Branding & Design
My brand has no positioning — we only compete on price.
Brand platform built on evidence: before the moodboard comes the Digital Presence Dossier, showing what the market already says about you, how competitors position themselves and where real whitespace exists. The delivered design system is operable by your team — not a manual PDF.
Deliverables, fit and timeline
What we deliver
- Define brand platform, positioning and value proposition
- Create visual identity and campaign key visuals
- Deliver a design system with components and tokens
- Run rebranding and brand architecture
Right fit
Companies in a new cycle: repositioning, merger, new market or new category.
Not a fit
Anyone who only needs one-off artwork for an already-defined campaign.
Talk to a Branding & Design specialistBrand platform in 6–10 weeks
- 06Conversion
Websites, E-commerce & CRO
My site gets traffic and does not convert.
Building and evolving sites and e-commerce with a performance budget as acceptance criteria — if a visual effect breaks LCP, the effect is cut. The CRO cycle runs on declared hypotheses, A/B testing and revenue readings, and MAI WP PRO keeps Core Web Vitals and security monitored after go-live.
Deliverables, fit and timeline
What we deliver
- Build a site or landing page against a performance budget
- Deploy and evolve e-commerce
- Run a CRO cycle with A/B tests, heatmaps and research
- Monitor Core Web Vitals and fix technical regressions
Right fit
Anyone with traffic already, losing revenue on the page rather than the campaign.
Not a fit
Anyone wanting a brochure site with no conversion goal or analytics access.
Talk to a Websites, E-commerce & CRO specialistFirst CRO cycle completed in 60 days
Powered byMAI WP PRO - 07Intelligence
Data, BI & Analytics
I do not know whether my marketing is profitable.
It starts with the basics almost nobody gets right: tracking implemented and audited, attribution declared and reconciled with finance. Dashboards come after. MAI PRO Insights unifies sources and delivers CAC, LTV, ROAS, margin and profit per campaign in the same panel leadership opens.
Deliverables, fit and timeline
What we deliver
- Implement and audit tracking and the attribution layer
- Build real-time executive dashboards
- Measure incrementality with controlled tests
- Reconcile media data with finance revenue and margin
Right fit
Multichannel operations where nobody can state where revenue came from.
Not a fit
Anyone unable to share revenue data — without it there is no profit reading.
Talk to a Data, BI & Analytics specialistAudited tracking and first dashboard in 45 days
Powered byMAI PRO INSIGHTS - 08Conversion
CRM, Lifecycle & Automation
My team loses leads — and I only find out at month end.
Funnel design, cadences and prioritization rules, operated inside MAI CRM PRO: SDR and Closer agents qualify 24/7, the funnel reorders itself by close probability and the chat coach guides the rep mid-conversation. On the other end, retention and repurchase treated with the same rigor as acquisition.
Deliverables, fit and timeline
What we deliver
- Design funnel, stages and qualification rules
- Deploy multichannel cadences and lead scoring
- Activate AI SDR and Closer agents under governance
- Run retention, repurchase and reactivation flows
Right fit
Sales teams receiving more leads than they can handle well.
Not a fit
Operations with no minimum sales process defined — start with consulting instead.
Talk to a CRM, Lifecycle & Automation specialistFunnel and cadences live in 30–45 days
Powered byMAI CRM PRO - 09Intelligence
Applied AI for Marketing
I need to scale the operation without hiring more people.
AI agents placed where work is repetitive and measurable: qualification, support, content production, analysis. Because we own the code, the agent adapts to your process instead of your process adapting to the software. Governance, decision logs and cost dashboards come with it — and MAI DEV PRO clears the development queue.
Deliverables, fit and timeline
What we deliver
- Map processes with real automation upside
- Deploy AI agents in the operation with auditable logs
- Develop bespoke automations on MAI’s own codebase
- Define AI governance, cost and privacy policy
Right fit
Operations at capacity ceiling that do not want to grow by headcount alone.
Not a fit
Anyone wanting to "use AI" with no defined process or agreed success metric.
Talk to a Applied AI for Marketing specialistFirst agent in production in 45 days
Powered byMAI DEV PRO
Engagement
How you hire MAI.
Seven ways in, from a free diagnosis to a full dedicated squad. Start at whichever step matches your moment.
Diagnosis
Wants to understand their own operation before deciding anything.
- Full Digital Presence Dossier in PDF
- Prioritized action plan with evidence and source
- Head-to-head comparison with competitors
- Commitment
- Free · 1 per company every 30 days
- Investment
- Free
Strategic Consulting
Needs a defined route before putting budget into execution.
- Executive 360° diagnosis
- Positioning, ICP and value proposition
- 12-month growth plan with KPIs
- Follow-up rituals with the C-level
- Commitment
- Fixed-term project
- Investment
- Scope and investment defined during the diagnosis
Dedicated Squad
Wants continuous operation with a senior team and technology included.
- Multidisciplinary squad with a single point of contact
- MAI suite running in your account, no separate license
- Open 24/7 dashboard with margin and profit
- SLA and goals defined in the contract
- Commitment
- Monthly, no lock-in
- Investment
- Scope and investment defined during the diagnosis
Single Track
Wants to test MAI on one specific pain, without switching vendors.
- One isolated service with an agreed goal
- The suite product related to that track
- Result readings on the same dashboard
- Commitment
- Monthly, no lock-in
- Investment
- Scope and investment defined during the diagnosis
CMO as a Service
Has no marketing leadership and needs senior decision-making, not more execution.
- Senior leadership accountable for the function
- Rituals with the C-level and the board
- Vendor and marketing budget management
- Commitment
- Monthly
- Investment
- Scope and investment defined during the diagnosis
MAI Academy
Wants to upskill the in-house team instead of outsourcing operations.
- Training and immersions by discipline
- Certified learning tracks for the team
- Materials and recordings released to the team
- Commitment
- Per program
- Investment
- Scope and investment defined during the diagnosis
Suite license (self-service)
Already has a team and wants to run the technology alone, without a MAI squad.
- Access to the MAI suite in your account
- Onboarding and initial setup
- Support and continuous product evolution
- Commitment
- Monthly, no lock-in
- Investment
- From R$ 1,495/month
Methodology
How the work actually runs.
Five steps, each with a concrete deliverable and a typical timeline. Without those two, a methodology diagram is decoration.
- 01
AI-powered diagnosis
An ecosystem of agents analyzes your site page by page, your reputation, your social presence, your visibility inside AI assistants and your competitors. Every finding comes with evidence and source.
- Deliverable
- Digital Presence Dossier in PDF with a prioritized action plan
- Timeline
- Minutes
- 02
Strategy and plan
Positioning, ICP, value proposition and a 12-month roadmap with agreed goals and KPIs. Before accelerating, know where you are going.
- Deliverable
- 12-month growth plan with KPIs and owners
- Timeline
- 3–5 weeks
- 03
Execution in squads
A senior multidisciplinary squad with a single point of contact, operating the MAI suite inside your account. No license pass-through, no junior team learning on your budget.
- Deliverable
- Live operation with SLA and point of contact defined in contract
- Timeline
- Kick-off within 10 days
- 04
Real-time measurement
An open 24/7 dashboard with CAC, LTV, ROAS, margin and profit per campaign. You do not wait for a month-end PDF to know what is happening.
- Deliverable
- Executive dashboard with data reconciled against finance
- Timeline
- Live from day 1
- 05
Optimization and scale
Biweekly rituals with the team and monthly with the C-level: what worked, what gets cut, where budget goes next cycle. When a capability is missing from the platform, we build it.
- Deliverable
- Documented decision cycle and next-period backlog
- Timeline
- Ongoing
MAI Academy
Prefer to upskill your own team?
The alternative to outsourcing: your team learns to operate what we operate — including the AI part.
In-company training
On-site or remote, at the pace and context of your operation.
Immersions and bootcamps
Intensive programs to accelerate the team’s curve in weeks.
Certified learning tracks
Via MAI LEARNING, with progress tracked end to end.
Leadership mentoring
Close guidance for those who decide budget and lead teams.
Topics
- Generative AI for marketing
- Paid media and performance
- Data and analytics
- SEO & AEO/GEO
- AI-powered sales and prospecting
- AI governance
- Power skills
No spin: the most common doubts
Agencies are expensive and deliver no results.
We work with goals and KPIs defined in the contract and an open dashboard: you see exactly what every dollar delivers.
I've had bad experiences with agencies before.
That is why we start with a diagnosis and a plan — you know the strategy before signing off on execution.
My niche is too specific.
The AI diagnosis maps your market, competitors and audience before any campaign. Tailored strategy, never a template.
I'll lose control of my marketing.
You follow everything in real time on the MAI PRO platform and take part in the decision rituals.
AI will make everything generic.
AI speeds up analysis and production; strategy and creativity come from senior people. The result is more personalization, not less.
I'm not sure I need all of this.
You do not have to hire everything: start with strategic consulting or a single track and scale as results come in.
My in-house team already handles marketing.
Perfect — we act as an extension of your team (dedicated squad) or upskill them at MAI Academy.
I already have an agency.
Then do not switch vendors. Start with a single track — usually data and BI or CRM, layers your current agency rarely covers — or with the free diagnosis.
AI will replace my team.
AI takes the repetitive and measurable. Your team moves up to strategy, creativity and negotiation — and MAI Academy prepares them for that.
Proof
What is written into the contract.
We would rather show you what you can verify than a number you cannot check. Every item below is written into the contract or visible in the product from day one.
No contractual lock-in
Monthly contract, no minimum term and no exit penalty. If MAI does not deliver, you leave.
Open dashboard 24/7
You see the same panel our operation sees — including margin and profit. There is no client-facing version.
Diagnosis before the contract
You get the full dossier of your digital presence without paying anything and without talking to a rep.
Technology included in the contract
The MAI suite runs in your account with no separate license. No tooling cost passed on.
Team in Brazil
A senior squad in your team’s timezone and language, with a single named point of contact in the contract.
LGPD and data isolation
Your data lives isolated per company, with server-side access validation on every query.
FAQ
How it works day to day.
How does the diagnosis work in practice?
You provide the company domain and an ecosystem of AI agents crawls the site page by page, plus news, blogs, forums, social networks, your brand’s citation inside ChatGPT and Gemini, and competitors. The output is a PDF dossier with a prioritized action plan, with evidence and source for each point. You watch it run live on screen.
Can I hire a single track instead of the full squad?
You can. The Single Track exists for exactly that: one isolated service, an agreed goal, monthly contract with no lock-in. It is the most common path for companies that already have an agency and want to test MAI without switching vendors.
What company sizes do you serve?
From companies structuring their marketing to operations with seven-figure annual media budgets. Fit is defined by maturity, not size: the martech maturity model on this page indicates the right first step for each level.
What happens in the first week?
Kick-off with the squad and the named point of contact, dashboard access granted, an audit of tracking and media accounts, and alignment of the goals that go into the contract. No campaign goes live before the data is trustworthy.
Who is my day-to-day point of contact?
A squad lead named in the contract, responsible for timeline, scope and escalation. You do not talk to four people to solve one thing, and you do not lose history when someone goes on vacation.
What exactly does the AI do and what stays human?
AI takes the repetitive and measurable: data sweeps, lead qualification, first-line support, content drafting, campaign anomaly detection. Strategy, creativity, negotiation and budget decisions stay with senior people — with an auditable log of everything the agent did.
Do you work alongside my current agency?
Yes, and it happens often. The most common arrangement is MAI coming in through data and BI or through CRM — layers the current agency usually does not cover — without competing over media operations.
What do I need to provide for work to start?
Access to media and analytics accounts, access to revenue data (aggregated is fine), one person with decision authority on your side, and one hour of calendar every two weeks. Without revenue data there is no profit reading — and profit reading is our criterion.
How do I follow execution day to day?
An open 24/7 dashboard with the status of each track, plus the squad’s task board. You do not have to ask for status — it is already on screen.
And if I want to end it? What stays with me?
Accounts, data, creatives and documentation are yours and stay with you — handover is part of the contract. No minimum term and no penalty: you give notice and we organize the exit.
Vamos desenhar seu plano de crescimento?
Not sure where to start?
Get the free diagnosis first. It tells you which track matters most — before any proposal.