What you bring
- The client relationship
- Knowledge of their business
- Account service and strategy
- Your brand and your client base
MAI Partners Program
Three earning engines. One partner.
The MAI Partners Program opens the AI Hub to your agency: use the solutions in your operation, activate them for your clients with recurring commission and grow with our specialists. No sign-up fee, and no competing for your client.
- We don’t serve end clients
- Team in Brazil
Partner Workspace — Licenses
Solutions
- MAI BLOG PRO
- MAI WP PRO
- MAI LP PRO
- MAI CRM PRO
- MAI CS PRO
- MAI BRANDING
- MAI PRO INSIGHTS
- MAI BUSINESS
- MAI DEV PRO
Client licenses
Studio Norte Marketing
- MAI BLOG PROEnabled
- MAI WP PROEnabled
- MAI LP PROEnabled
Illustrative data for interface demonstration.
Who does what
You know the client. We take care of the engine.
What MAI brings
- The Hub’s solutions
- The Partner Workspace with financial management
- License billing
- Training and the MAI Method
- Specialists across 7 business areas
MAI doesn’t serve end clients. The clients you bring stay in your client base.
The 3 engines
Run lighter. Earn every month. Scale with backing.
Three ways to earn from the same Hub: in your operation, with your clients and in your agency’s growth.
Engine 1Savings
Your operation costs less.
The solutions go into your operation from day one. Deliverables get standardized, standalone subscriptions go away and your team gains hours. In the Partner Workspace’s admin module, you see the cost and margin of each client.
Monthly revenue of an agency
Today, without the engines
Turn on an engine to see what changes in your margin.
| Segment | Share of revenue |
|---|---|
| Team | 48.8% |
| Tools | 4.2% |
| Overhead | 16.3% |
| Taxes | 11.8% |
| Net margin | 18.9% |
An illustration of each engine’s effect on the cost model of an agency with 5 people and 20 clients. Run your own numbers in the calculator.
Source: MAI cost and margin model (Simples Nacional tax regime, CLT payroll, R$3,500 average ticket), estimated values.
Engine 2Revenue
Every client you activate becomes commission.
Every solution you activate for a client generates recurring commission every month, for as long as the license is active. MAI bills and manages the license; you track the commission in your dashboard: pending, calculated and paid. The terms are presented at the alignment meeting.
You activate
The Hub’s solutions for each client, in the Partner Workspace.
MAI bills
MAI bills the licenses and takes care of managing each one.
You get paid
Recurring commission every month, for as long as the license is active.
Active licenses×License value×The terms are presented at the alignment meeting.=your recurring commission
Engine 3Scale
We grow together with you.
When your agency is ready to grow, MAI specialists step in with method, capacity and consulting across the 7 business areas. On scale projects, MAI is paid through a success fee: we’re on the same side.
Explore the consulting services+R$11.6k/month in gross revenue with 2 more clients served by the same team, at the average fee of R$5,795.70.
- 7.8 clients per account professional (market average)
- + MAI capacityIllustrative segment, no measured value.
Your agency
Under your agency’s brand. MAI stays behind the scenes.
- Proprietary technology10 AI solutions and an AI-powered development squad (MAI DEV PRO).
- Multi-disciplinary specialistsSeven strategic consulting areas for Partners.
- MAI MethodFive stages, from financial diagnosis to scale.
- License back officeBilling, license management and commission payouts.
- High capacityThe MAI operation absorbs the demand your team couldn’t deliver alone: per-client implementation and white-label execution under your agency’s brand.
Sources: Censo Agências 2024 (Brazilian agency census); Censo Agências 2024 (Brazilian agency census; arithmetic example).
Signed with MAI
From contract to first commission, in six steps.
- Onboarding
Signing
A monthly contract, with no sign-up fee.
- Onboarding
Partner Workspace
Access granted and your team trained at MAI Academy.
- Engine 1
Financial management
An admin module to run your operation with data.
- Engine 2
Solutions per client
You activate the Hub’s products for each client.
- Engine 2
Billing and commission
MAI bills the licenses and you receive the commission.
- Engine 3
Assisted growth
Multi-disciplinary specialists support your scale-up.
- No sign-up fee
- Monthly contract, no lock-in
- No punitive quotas
- Team in Brazil
- LGPD compliant
Partner Workspace
Clients, licenses, finance and growth in one workspace.
A Partner’s day fits on one screen: from each client’s license to your operation’s margin.
- Enable and revoke solutions per client
- Manage licenses and renewals
- Admin module: cost, margin and cash flow of your operation
- Commission in your dashboard: pending, calculated and paid
- Materials and training in the same place
Partner Workspace
| Client | Status | Owner |
|---|---|---|
| Studio Norte Marketing | Active | Ana |
| Agência Vértice | Active | Bruno |
| Consultoria Praxis | In negotiation | Ana |
| Loja Aurora E-commerce | Onboarding | Carla |
| Client | Enabled products | Active licenses | Since | Status | Enable product |
|---|---|---|---|---|---|
| Studio Norte Marketing | MAI BLOG PROMAI LP PRO | 2 | Mar | Active | Enable product |
| Agência Vértice | MAI CRM PRO | 1 | Apr | Active | Enable product |
| Consultoria Praxis | MAI PRO INSIGHTS | — | May | In negotiation | Enable product |
| Loja Aurora E-commerce | MAI BLOG PROMAI CS PROMAI LP PRO | 3 | Jun | Onboarding | Enable product |
Admin module
Revenue, cost and margin per client
CostMarginRevenue = Cost + Margin
| Client | Revenue · cost · margin | Commission |
|---|---|---|
| Studio Norte Marketing | high margin | Paid |
| Agência Vértice | medium margin | Calculated |
| Consultoria Praxis | No revenue yet | |
| Loja Aurora E-commerce | low margin | Pending |
Cash flow
InflowsOutflows
- Mar
- Apr
- May
- Jun
Relative bars, no values: the real interface shows your operation’s amounts.
Sales kit
Decks, proposals and talking points per solution.
Playbooks
How to implement each solution in the client’s operation.
Training
MAI Academy tracks: platform, method and sales.
Illustrative data for interface demonstration.
The 3 pillars
Marketing, Tech and Business in the same Hub.
Marketing is the market we know. Tech is the tool that brings cost down. Business is the experience that turns operations into results.
From the market to the result
Marketing
the market
Method before tools.
- Governance and compliance
- Lower operating cost
- Value creation for the client
Tech
the tool
Proprietary, integrated AI.
- Marketing-specialist solutions in a single Hub
- Governance and LGPD
- A culture of innovation
Business
the result
Three result engines.
- Savings
- Revenue
- Scale
How we work
Win-win-win: Partner, client and MAI on the same side.
Transparency: An open financial dashboard.
Community: A Partner community and a co-created roadmap.
Ongoing training: Through MAI Academy.
The Hub’s solutions
What you use and what you license.
Each solution takes over one deliverable and improves one client indicator. You decide what goes into your operation and what you enable for each client.
Content & SEO
MAI BLOG PRO
- What it takes off your agency’s plateEngine 1
- Editorial calendar, writing, SEO and publishing for each client.
- Indicator it improves for the clientEngine 2
- Organic traffic, indexing and presence in AI answers (AEO/GEO).
White label included in the licenseDiscover MAI BLOG PRO
Websites
MAI WP PRO
- What it takes off your agency’s plateEngine 1
- Theme, maintenance and health of your clients' WordPress sites.
- Indicator it improves for the clientEngine 2
- Core Web Vitals, indexed pages and site uptime.
White label included in the licenseDiscover MAI WP PRO
Pages & Conversion
MAI LP PRO
- What it takes off your agency’s plateEngine 1
- The campaign landing page stuck in the designer's queue.
- Indicator it improves for the clientEngine 2
- Conversion rate and Core Web Vitals.
White label included in the licenseDiscover MAI LP PRO
Sales & Leads
MAI CRM PRO
- What it takes off your agency’s plateEngine 1
- Follow-up and SDR for the leads your agency generates for clients.
- Indicator it improves for the clientEngine 2
- Lead response time and close rate.
White label included in the licenseDiscover MAI CRM PRO
Customer Service
MAI CS PRO
- What it takes off your agency’s plateEngine 1
- Chatbot and customer service under the client's brand.
- Indicator it improves for the clientEngine 2
- First response time and NPS.
White label included in the licenseDiscover MAI CS PRO
Brand
MAI BRANDING
- What it takes off your agency’s plateEngine 1
- Digital presence dossier and brand health.
- Indicator it improves for the clientEngine 2
- Brand consistency and online reputation.
White label included in the license
Data & Reporting
MAI PRO INSIGHTS
- What it takes off your agency’s plateEngine 1
- The monthly report assembled by hand for each client.
- Indicator it improves for the clientEngine 2
- Performance visibility and data-driven decisions.
White label included in the licenseDiscover MAI PRO INSIGHTS
Strategy & Business
MAI BUSINESS
- What it takes off your agency’s plateEngine 1
- Business diagnosis and market intelligence.
- Indicator it improves for the clientEngine 2
- Positioning and investment prioritization.
White label included in the license
On-demand Technology
MAI DEV PRO
- What it takes off your agency’s plateEngine 1
- Integrations and development your agency has no developer for.
- Indicator it improves for the clientEngine 2
- Technical delivery speed.
White label included in the licenseDiscover MAI DEV PRO
Connectors
MAI MCP
- What it takes off your agency’s plateEngine 1
- Connects the Hub’s solutions to the tools and agents your agency already uses.
For the agency’s own operation
All in the same Hub: the solutions share the client’s data and feed each other.
Indicators
What improves for the client when the operation runs on the Hub.
Organic traffic
Optimized content published consistently (MAI BLOG PRO).
Indexed pages
A healthy, fast site with nothing broken (MAI WP PRO).
Presence in AI answers (AEO/GEO)
Articles structured to be cited by AI assistants (MAI BLOG PRO).
Core Web Vitals
Light pages built for performance (MAI LP PRO and MAI WP PRO).
Conversion rate
Landing pages with tested structure, copy and form (MAI LP PRO).
Lead response time
SDR agent and automatic cadences (MAI CRM PRO).
First response time
24/7 customer service agent with the client’s brand (MAI CS PRO).
Consulting for Partners
Specialists for every area of the business.
Seven strategic consulting areas for Partner agencies, led by people who have run agencies themselves. On scale projects, MAI is paid through a success fee.
Strategic Marketing
A pipeline that depends less on referrals.
Technology
Fewer subscriptions per client.
Governance
Predictable, on-time deliverables.
Tax
No overpaid taxes, always within the law.
Legal
Closed scope: less work outside the contract.
Business Strategy
The owner out of day-to-day operations and into strategy.
Strategic Finance
Know which accounts are profitable and which drain you.
- Engine 3 · Scale
Seven areas, one partner.
Start with the area that matters most today. The diagnosis shows where to begin.
The Partner package
Everything the Partner receives.
MAI Hub solutions
Access to the Hub’s solutions to use in your operation from day one.
Training on the platform and the MAI methodology
Training through the MAI Academy: how to operate each solution, how to apply the MAI Method and how to present value to the client.
Access to the Partner Workspace
Manage your clients, activate solutions for them, administer the licenses and track cost, margin and commission in the admin module.
Strategic support to optimize your operation
The MAI team alongside you to design, measure and evolve your AI-powered operation.
Program tiers
Start as Silver. Reach Platinum.
Silver
Getting started
Hub solutions, training, the Partner Workspace, initial strategic support and a personalized operations dashboard.
Gold
Growing client base
Everything in Silver + a dedicated account manager + the MAI Community.
Platinum
High performance
Everything in Gold + content reserved for Platinum Partners + the MAI Corporate Club.
No punitive quotas: tiers expand benefits, they don’t pressure you.
Pricing
Priced per solution, licensed per client.
The entry price of each solution and the self-service plans.
| Deliverable | Solution | Entry price |
|---|---|---|
| Content & SEO | MAI BLOG PRO | ≈ $99.31/mo |
| Pages & Conversion | MAI LP PRO | ≈ $79.41/mo |
| Sales & Leads | MAI CRM PRO | ≈ $79.41/mo |
| On-demand Technology | MAI DEV PRO | ≈ $198.82/mo |
Entry price of each solution. Solutions without a published price yet are not listed in this table.
≈ approximate value: prices are set in Brazilian reais and converted to US dollars at the current exchange rate.
Self-service plans
For agencies that prefer to subscribe and run it on their own.
MAI PRO
From≈ $297.54/month
For teams that need to turn marketing data into business decisions.
- Strategic onboarding
- Custom executive dashboard
- Integrations, Audiences and Finance modules
- AI-driven insights and actionable recommendations
MAI BUSINESS
From≈ $198.82/month
A complete business agent, with AI-assisted analysis and execution.
- Everything in MAI PRO
- Business agent with assisted execution
- Recurring strategic analyses
- Priority support
MAI STRATEGY
On request
Credit packages for on-demand strategic analyses, no subscription.
- Credits for analyses and dossiers
- Full Digital Presence Dossier
- No subscription — one-off purchase
MAI MCP
On request
Connect the MAI Hub solutions to your own tools and agents through MCP.
- MCP server exposing the Hub solutions’ tools
- Scope and limits defined by contract
- Governance and usage logging
Market × MAI
The market sells one part. MAI delivers the whole engine.
| Who promises to scale your agency | What it delivers | How it charges | What’s missing | At MAI |
|---|---|---|---|---|
| White-label platforms | What it deliversSoftware to resell under your brand | How it chargesMonthly subscription per account | What’s missingYou become a reseller and keep operating alone | At MAIAI that executes the deliverable + specialists + commission with no delivery cost |
| Software partner programs | What it deliversCommission on a single tool | How it chargesFree, with quotas per tier | What’s missingOperations and margin are still your problem | At MAI10 solutions in the same Hub, no punitive quotas, + consulting |
| Agency management software | What it deliversOrganized tasks, timesheets and reports | How it chargesPer user | What’s missingIt organizes the chaos, but doesn’t change margin or bring revenue | At MAIData-driven financial management + AI in deliverables + new revenue |
| Single-brand advisory networks | What it deliversThe network’s brand, method and clients | How it chargesAn entry fee and a high upfront investment | What’s missingThe brand is no longer yours | At MAIThe brand is yours. No sign-up fee |
| Mentoring for agency owners | What it deliversA management and sales method | How it chargesUsually paid upfront | What’s missingExecution and tooling stay with you | At MAIMethod + tools + specialists, with a success fee on scale projects |
Comparison by category, based on the public offers in these categories in 2026. Terms vary by vendor.
Benchmarks
Models that have already proven the thesis.
Platform and service provider growing together is not a bet: it’s how the largest technology ecosystems scaled.
HubSpot
20% for 3 years
HubSpot’s revenue share for the partner who brings in the client.
Lesson for your agency: Recurring commission on the clients you bring in is market practice.
RD Station
2,000+
partner agencies and consultancies. In 2021, ~40% of RD Station’s sales came from partner agencies.
Lesson for your agency: Agencies that bring technology to clients gain a new revenue line.
Shopify
US$1.3 bn
paid to partners in 2025, across a network of 100k+ partners.
Lesson for your agency: When the platform grows, the implementers grow with it.
Omie
25k+
partner accounting firms, with 200k+ clients on the platform.
Lesson for your agency: A service provider with a platform scales its client base without bloating the team.
US$6.19 earned by Salesforce’s partner ecosystem for every US$1 of the platform (IDC, 2026 projection).
Sources: HubSpot, Solutions Partner Program (2026); RD Station, Partner Agencies (2026); Meio & Mensagem, RD Station branded content (2021); Shopify Partners (2026); Omie, About us (2026); IDC/Salesforce, 2026 projection (2021 study).
Partner profile
Who we are looking for as a Partner.
Marketing agencies
Digital, performance, content, social and inbound.
Consultancies
Marketing, sales and digital transformation.
Software houses and integrators
Technology companies with a B2B client base.
PR firms and production companies
Communications, production and branding studios.
Senior professionals
Freelancers and consultants with their own client base.
You are a fit if…
No technical team required. MAI runs the technology; you lead the client.
- You serve clients on a recurring basis
- You want to deliver more without growing headcount
- You want differentiation beyond price
- You value method and data
- You want to build revenue beyond execution
Objections, answered
Sounds too good? We answer.
I don’t master AI technically.
You don’t need to. MAI training covers platform and method; the technology is operated by MAI.
I have no time for one more operation.
MAI lightens your current operation. The Partner Workspace centralizes clients, licenses and finance.
My client won’t pay for yet another tool.
They aren’t buying a tool: they’re buying the deliverable you already produce, faster and with better indicators.
Will I be locked into a contract?
No. The contract is monthly, with no lock-in, and you learn every term, including duration and exit, at the alignment meeting, before you sign anything.
What if I don’t know how to sell it?
Sales kit, sales training and hands-on support in the first negotiations.
Will MAI deal with my client directly?
No. MAI doesn’t serve end clients. The relationship, the contract and the brand are yours; MAI operates behind the scenes.
What if I don’t have time to implement it?
The MAI operation provides capacity: per-client implementation and white-label execution under your agency’s brand.
Is a success fee a risk for me?
Quite the opposite: on scale projects, MAI’s fee is tied to the result defined in the plan.
Transformation
From execution agency to an agency that scales its margin.
Not just executionA lighter operation
Not just billable hoursRevenue that repeats every month
Not just more clientsA margin that scales
Your business wins
Lower operating cost, recurring revenue and clients who stay.
Your client wins
Faster deliverables, more performance and data-driven decisions.
MAI wins
Licenses and a success fee. MAI grows when its Partners grow.
FAQ
Questions about the Partner Program.
Who can be a MAI Partner?
Marketing agencies, consultancies, software houses, integrators, PR firms, production companies and senior professionals who serve clients on a recurring basis.
How does licensing to my clients work?
In the Partner Workspace you choose which solutions to activate for each client. The license is tied to the client, you manage activations and renewals, and every active license generates recurring commission for your agency.
Does my client see the MAI brand?
No. Every MAI solution is white label: your client sees your agency’s brand, not MAI’s.
How does the commission work and where do I track it?
The commission is recurring for as long as the client’s license is active: active licenses × license value × your tier’s percentage. It appears in the Partner Workspace dashboard, by period, by client and by solution, with its status: pending, calculated and paid. The terms are presented at the alignment meeting.
Can I use the solutions in my own operation?
Yes, that’s Engine 1, Savings. The Hub’s solutions go into your operation from day one to reduce the cost of your deliverables, and you activate for clients what you already use.
Is there a minimum quota or a sign-up fee?
There is no sign-up fee and no punitive quotas. The Silver, Gold and Platinum tiers expand benefits as the client base grows; nobody loses access for missing a number.
How long does it take to get started?
Sign-ups get a reply within 1 business day. Then come the alignment meeting, MAI training and activation of the Partner Workspace — and you activate the solutions for your first clients with the MAI team’s support.
Will MAI compete with me for clients?
No. MAI doesn’t serve end clients: the clients you bring are yours and stay in your client base, in the Partner Workspace. When MAI specialists execute, they do it for your agency, not for its clients. MAI is the hub behind your delivery.
How does the success fee work?
On scale projects run with MAI specialists, the fee is tied to the result defined in the plan. The terms are presented at the alignment meeting.
What is the admin module?
The area of the Partner Workspace for running your agency with data: cost and margin per client, cash flow and commissions.
Applications open
Become a MAI Partner.
Fill in the form. Our team will reach out within 1 business day to present the model, the terms and schedule your alignment meeting.
- No sign-up fee
- Reply within 1 business day
- No commitment
- Your data protected (LGPD)
Ready to go with MAI?
Lower operating costs, recurring revenue from every client you activate and specialists to help you scale. All in the same Hub.
- No sign-up fee
- Reply within 1 business day
- No punitive quotas