Your WordPress theme, made to measure.
Built by a full squad. Approved by you before it exists.
A specialist product manager runs everything over chat. You approve structural mockups before a single line of code, and a full AI squad (frontend, backend, design, QA, SEO and performance) executes in the background.
A solution from the MAI AI Hub: the theme is built by the MAI DEV PRO squad and receives MAI BLOG PRO posts in the same WordPress.
- Dedicated Product Manager
- Mockups approved before coding
- Full squad (MAI DEV PRO)
- WordPress health check included
The theme builds itself right in front of you.
From skeleton to published site — in five phases you can follow (or replay whenever you like).
The skeleton comes first
The squad builds the structure in wireframe mode — blocks and hierarchy, no color, no decoration. Just the essentials, so you approve the reasoning before any styling.
For marketing agencies
Sell custom themes with a short turnaround and an agency margin.
What your agency gains
Time per deliverable
Custom WordPress theme
- Manual
- 15–30 days
- In the MAI Hub
- —
Typical agency turnaround in the Brazilian market
— : time not yet measured by MAI.
Revenue per license
Recurring commission for as long as the license is active
Terms are presented in the MAI Partners Program alignment meeting.
Run the numbers for your agency
Deliverable in this calculation: Custom WordPress theme
The projection
- Hours given back per month
- —
- Clients × hours per client × reduction
- Value of those hours per year
- —
- Hours given back × hourly cost × 12 months
- Additional clients on this deliverable, with the same team
- —
- Hours given back ÷ hours per client, rounded down
Fill in the four fields to see the projection.
Arithmetic projection using your numbers. Not a guarantee of results.
- Use in your operationYour agency's own WordPress with a custom theme, updates and a health check.
- License to the clientA health check of the client's WordPress on the first connection: it becomes a proposal for recurring maintenance.
- Your brand on the productOn the WP Agency plan: white label and several client WordPress sites connected.
You don’t write prompts. You talk to a specialist.
It asks what matters, proposes structural versions and only moves forward with your approval.
Product Manager · MAI WP PRO
online now
The structural versions show up here as soon as the Manager finishes understanding your business.
A starting point for every kind of business.
Each niche becomes a different direction — your final theme is never generic; it is designed for your approved structure.
Clinic
Trust + booking
Law firm
Authority + credibility
Restaurant
Menu + reservations
E-commerce
Catalog + checkout
Real estate
Listings + virtual tour
Gym
Plans + sign-up
SaaS
Features + free trial
Portfolio
Case studies + contact
Education
Courses + enrollment
Nonprofit
Cause + donation
Travel
Packages + booking
Beauty
Services + booking
Clinic
Trust + booking
Law firm
Authority + credibility
Restaurant
Menu + reservations
E-commerce
Catalog + checkout
Real estate
Listings + virtual tour
Gym
Plans + sign-up
SaaS
Features + free trial
Portfolio
Case studies + contact
Education
Courses + enrollment
Nonprofit
Cause + donation
Travel
Packages + booking
Beauty
Services + booking
You choose how you receive it.
No mandatory lock-in: hosting and domain are optional, not a requirement.
Connect WordPress
1-click pluginInstall a lightweight plugin on your WordPress. It applies the theme on its own and receives automatic updates — no FTP, no tech support.
File mode (ZIP)
You control the uploadReceive the finished theme as a standard WordPress ZIP package. Upload it wherever and whenever you want — no dependence on MAI after delivery.
Publish with MAI
Subdomain ready to useWe publish straight to a subdomain of yours, like yourbrand.maipro.app.br. Zero hosting setup — just approve and go.
Try it — “Publish with MAI” mode
Before building your new theme, we put the house in order.
On the first connection, the agent analyzes your WordPress core, PHP, plugins, current theme, performance, security and technical SEO — and delivers a score with actionable items.
If it hits a permission block, the agent asks the client for permission and carries on by itself — no ticket, no waiting for a human.
Illustrative data: a sample health check, to show the dashboard.
It’s not a generator. It’s a whole team.
Every theme goes through a full squad — organized by area, coordinated by the Manager and executed by MAI DEV PRO.
Product Manager
leads, translates and validates with you
Tech Lead
designs the architecture and splits the work
Engineering
4 specialists
Frontend
builds the screens
Backend
structures and integrates
DevOps / SRE
deploys and keeps it online
Integrations
connects APIs, plugins and payments
Design & Content
2 specialists
UX/UI design
colors, fonts, identity
Copywriter
copy that converts
Quality & Security
2 specialists
QA
tests before publishing
AppSec
hardens against attacks
Growth & Performance
3 specialists
SEO
structures it to be found
Performance
ensures speed
Data Analyst
measures and optimizes results
Zero hassle.
Every moment of the process already has an answer — before you need to ask.
Left the page
Get an email with a resume link — continue exactly where you left off
Theme ready
In-app + email notification — no need to keep checking
Want to change something
Talk to the Manager over chat — no ticket
New update
The plugin applies it on its own — no touching code
Subscription + theme credits. No fine print.
1 credit = 1 complete theme project, from scratch to published.
WP Start
Business with 1 siteWP Pro
Multi-siteWP Agency
AgenciesExtra theme credit: $79 — use it when you need a project beyond your plan.
Licensing to clients? In the MAI Partners Program, every active license earns recurring commission.
Simulator — which plan is mine?
Each credit is a complete theme project — approved structure, design and the squad building from scratch. Credits beyond your plan cost $79 each.
3 theme credits/year included
If your agency takes 15 to 30 days to deliver a theme, that is the timeline MAI WP PRO shortens — and the margin stays with you.
The difference isn’t the price. It’s the process.
| Criterion | AI generators (theme from a prompt) | Manual production (freelancer or in-house team) | MAI WP PRO |
|---|---|---|---|
| Who leads | You alone, with a prompt | A project manager, in meetings | A dedicated AI specialist Product Manager, over chat |
| What you get | A generic template from a prompt | Custom theme | A custom theme validated through structural mockups BEFORE development |
| Who builds it | A generator | A development team | The full MAI DEV PRO squad in the background |
| Timeline | Minutes — generic result | 15–30 days | Depends on the approved structure; the squad starts as soon as you approve |
| Health check of your WP | Not part of the prompt flow | Depends on the contracted scope | Full analysis + score on the first connection |
| Applying / updating | Manual, tied to the platform | Manual | The plugin applies and updates on its own; ZIP and hosting optional — no lock-in |
| Follow-up | On your own | Email / meeting | In-app + email notifications; resume where you left off |
Per the matrix: an AI generator starts from a prompt, and manual production depends on meetings and weeks of development. MAI WP PRO brings both ends together — a product manager, mockups approved before any code and a full squad. Comparison by category, based on each one’s standard flow.
Frequently asked questions
Everything you need to know before building your custom theme.
Build your theme today. Start with a conversation with your Manager.
No prompts and no generic templates: a specialist Product Manager and a full squad, with you approving every step before it exists.
- Cancel anytime
- No setup fee