- In your operation
- For your clients
Custom WordPress themes for your clients, built by an AI squad.
A product manager leads, your client approves the mockups and the MAI DEV PRO squad builds. White label included, with several client WordPress sites connected.
A solution from the MAI AI Hub: the theme is built by the MAI DEV PRO squad and receives MAI BLOG PRO posts in the same WordPress.
- Dedicated Product Manager
- Mockups approved before coding
- Full squad (MAI DEV PRO)
- WordPress health check included
For your agency.
In your operation
Theme, maintenance and health of your clients' WordPress sites.
For your clients
A license per client, with recurring commission for as long as it’s active.
With the specialists
Per-client implementation and extra capacity when demand gets tight.
The theme builds itself right in front of you.
From skeleton to published site — in five phases you can follow (or replay whenever you like).
The skeleton comes first
The squad builds the structure in wireframe mode — blocks and hierarchy, no color, no decoration. Just the essentials, so you approve the reasoning before any styling.
For marketing agencies
Sell custom themes with a short turnaround and an agency margin.
What your agency gains
Revenue per license
Recurring commission for as long as the license is active
Terms are presented in the MAI Partners Program alignment meeting.
Run the numbers for your agency
Deliverable in this calculation: Custom WordPress theme
The projection
- Hours given back per month
- —
- Clients × hours per client × reduction
- Value of those hours per year
- —
- Hours given back × hourly cost × 12 months
- Additional clients on this deliverable, with the same team
- —
- Hours given back ÷ hours per client, rounded down
Fill in the four fields to see the projection.
Arithmetic projection using your numbers. Not a guarantee of results.
- Use in your operationYour agency's own WordPress with a custom theme, updates and a health check.
- License to the clientA health check of the client's WordPress on the first connection: it becomes a proposal for recurring maintenance.
- Your brand on the productWhite label included in the license, with several client WordPress sites connected.
You don’t write prompts. You talk to a specialist.
It asks what matters, proposes structural versions and only moves forward once you and the client approve.
Product Manager · MAI WP PRO
online now
The structural versions show up here as soon as the Manager finishes understanding the client’s business.
A starting point for every kind of business.
Each niche becomes a different direction — the client’s final theme is never generic; it is designed for the approved structure.
Clinic
Trust + booking
Law firm
Authority + credibility
Restaurant
Menu + reservations
E-commerce
Catalog + checkout
Real estate
Listings + virtual tour
Gym
Plans + sign-up
SaaS
Features + free trial
Portfolio
Case studies + contact
Education
Courses + enrollment
Nonprofit
Cause + donation
Travel
Packages + booking
Beauty
Services + booking
Clinic
Trust + booking
Law firm
Authority + credibility
Restaurant
Menu + reservations
E-commerce
Catalog + checkout
Real estate
Listings + virtual tour
Gym
Plans + sign-up
SaaS
Features + free trial
Portfolio
Case studies + contact
Education
Courses + enrollment
Nonprofit
Cause + donation
Travel
Packages + booking
Beauty
Services + booking
You choose how you receive it.
No mandatory lock-in: hosting and domain are optional, not a requirement.
Connect WordPress
1-click pluginInstall a lightweight plugin on the client’s WordPress. It applies the theme on its own and receives automatic updates — no FTP, no tech support.
File mode (ZIP)
You control the uploadReceive the finished theme as a standard WordPress ZIP package. Upload it wherever and whenever you want — no dependence on MAI after delivery.
Publish with MAI
Subdomain ready to useWe publish the client’s site straight to a subdomain, like clientbrand.maipro.app.br. Zero hosting setup — just approve and go.
Try it — “Publish with MAI” mode
Before building the client’s new theme, we put the house in order.
On the first connection, the agent analyzes the client’s WordPress core, PHP, plugins, current theme, performance, security and technical SEO — and delivers a score with actionable items.
If it hits a permission block, the agent asks the client for permission and carries on by itself — no ticket, no waiting for a human.
Illustrative data: a sample health check, to show the dashboard.
It’s not a generator. It’s a whole team.
Every theme goes through a full squad — organized by area, coordinated by the Manager and executed by MAI DEV PRO.
Product Manager
leads, translates and validates with you
Tech Lead
designs the architecture and splits the work
Engineering
4 specialists
Frontend
builds the screens
Backend
structures and integrates
DevOps / SRE
deploys and keeps it online
Integrations
connects APIs, plugins and payments
Design & Content
2 specialists
UX/UI design
colors, fonts, identity
Copywriter
copy that converts
Quality & Security
2 specialists
QA
tests before publishing
AppSec
hardens against attacks
Growth & Performance
3 specialists
SEO
structures it to be found
Performance
ensures speed
Data Analyst
measures and optimizes results
Zero hassle.
Every moment of the process already has an answer — before you need to ask.
Left the page
Get an email with a resume link — continue exactly where you left off
Theme ready
In-app + email notification — no need to keep checking
Want to change something
Talk to the Manager over chat — no ticket
New update
The plugin applies it on its own — no touching code
One license per client. No fine print.
From briefing to published theme, led by the Product Manager and built by the AI squad.
The license price is presented in the MAI Partners Program alignment meeting.
- WordPress health check included
- Works on any WordPress hosting, no lock-in
Included in the license
- A Product Manager who leads the project over chat
- Versioned mockups (v1, v2, v3) for you and the client to approve
- The MAI DEV PRO squad of AI specialists building the theme
- Delivery via plugin on the client’s WordPress, a ZIP file or a subdomain with MAI
- Updates included, applied by the plugin after publishing
- A resume link by email: nothing is lost if you leave halfway
- White label: the agency delivers the theme under its own brand
AI credits (MAI COIN), when active on your account, are charged separately and shown in the dashboard before use.
In the Partner Program, every active license on a client earns recurring commission for your agency.
If your agency takes weeks to deliver a theme, that is the timeline MAI WP PRO shortens — and the margin stays with you.
The difference isn’t the price. It’s the process.
| Criterion | AI generators (theme from a prompt) | Manual production (freelancer or in-house team) | MAI WP PRO |
|---|---|---|---|
| Who leads | You alone, with a prompt | A project manager, in meetings | A dedicated AI specialist Product Manager, over chat |
| What you get | A generic template from a prompt | Custom theme | A custom theme validated through structural mockups BEFORE development |
| Who builds it | A generator | A development team | The full MAI DEV PRO squad in the background |
| Timeline | Minutes — generic result | — | Depends on the approved structure; the squad starts as soon as you approve |
| Health check of the client’s WP | Not part of the prompt flow | Depends on the contracted scope | Full analysis + score on the first connection |
| Applying / updating | Manual, tied to the platform | Manual | The plugin applies and updates on its own; ZIP and hosting optional — no lock-in |
| Follow-up | On your own | Email / meeting | In-app + email notifications; resume where you left off |
Per the matrix: an AI generator starts from a prompt, and manual production depends on meetings and weeks of development. MAI WP PRO brings both ends together — a product manager, mockups approved before any code and a full squad. Comparison by category, based on each one’s standard flow.
Frequently asked questions.
Everything you need to know before building a custom theme for each client.
Ready to go with MAI?
Lower operating costs, recurring revenue from every client you activate and specialists to help you scale. All in the same Hub.
- No sign-up fee
- Reply within 1 business day
- No punitive quotas
MAI doesn’t serve end clients: we work only with Partner agencies and consultancies.